Thursday, 11 April 2013

Ecover's 'Message in Our Bottle' Campaign

In today's world we are all aware of the need to recycle and I'm always gobsmacked at the amount of plastic packaging there is in everyday household items. 

We try to do our bit here and it's important to remember that if everybody makes a small effort it can make a vast collective difference.  

Here is the story of one brand whose products are made from natural, sustainable plant based ingredients and they are constantly working to ensure that their products and packaging has the lowest possible impact on the environment.

Ecover have recently announced their plans to launch a world-first in plastic packaging in 2014  and a pledge to close the loop and create a fully sustainable and recyclable plastic.

Ecover’s Message in our Bottle campaign is part of a sustainability pledge recognising that plastic packaging is a major problem and developing an alternative packaging solution to address some of these issues.

How are they going to do this I hear you say?

Well, first of all they have implemented revolutionary new packaging which they call Plant-astic. 
It's made from sugarcane and is 100% renewable, reusable and recyclable.

From April 2011 all their bottles are being made from the new and innovative Plant-astic - a green and petrol free plastic.

That was in 2011, so why stop there?

Whilst continually improving and advancing their processes, Ecover have also introduced recycled plastic into their bottles.

By recycling packaging material, fewer raw materials are used therefore less landfill waste and reduced impact on the environment.

It is estimated that only half of the 600,000 tonnes of plastic used in the UK every year is collected for recycling. 

If I told you that by recycling one plastic bottle, enough energy could be saved to power a 60 watt light bulb for 6 hours would you be impressed?

I know I was, so you can see why introducing recycled plastic into their bottles is such a great idea.

Cleaning the seas, one bottle at a time

Ecover's latest innovation is to incorporate a percentage of sea waste into its Plant-astic packaging by 2014.

In conjunction with Waste Free Oceans (WFO) Ecover will be working with fishing communities to collect plastic and reintroduce it into the recycling system via its bottles.

There is lots of plastic in the sea, which could potentially harm us as it breaks down and makes it's way back into the food chain.

By carrying out this work the seas are cleaner, the fish are healthier and the plastic can be recycled over and over again.

Trials are already underway to get the exact mix of the three plastics which will allow the brand to deliver what will be the first ever fully sustainable and recyclable plastic. 

If you would like to find out more and spread the message follow this link to The Splash or you can follow them on FacebookTwitter and Pinterest.

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